National Dial A Word Registry - Provider of 1300 and 1800 Phonewords for your Business

Huge companies like FOXTEL (1300 FOXTEL), RAMS (13 RAMS) and 1800 REVERSE all use phonewords. If phonewords didn't work, do you really believe these companies would continue to use them? Not a chance.

Once a potential customer KNOWS your number, they no longer have to "look you up" in the phonebook. It's no different when you dial home without having to search for the number. This is huge! By removing the need to search in the yellow pages, you can avoid losing sales to customers who are distracted by your competitors' display ads.

You own the rights to the phoneword for the exact market area your business covers. It doesn't matter if all your customers are in a single postcode, multiple postcodes or an entire city or state. 100% of all calls originating from the territory you select ring directly to you — right on your current telephone line.

Do you think anyone is ever confused what business 1300 PLUMBER, 1300 LAWN CARE or 1800 JUKEBOX is in? Now you have the opportunity to have your ads remembered as 1800 SKIP HIRE, 1800 WELDING, 1800 TOWTRUCK, 13 VETS, 1800 WINDSCREEN and more than 500 others.

Dial-A-Word more than likely has the right number for your business.

People know there's something special about a business that has a great phoneword. It sets you apart and says "better business" and "customer service." Imagine the value a radio commercial suddenly acquires when 1800 MECHANIC is included, or the impression created by an air conditioner repair vehicle passing by with 1300 COOL AIR prominently displayed. The competition just can't contend with a seemingly plain, local telephone number.

Consider a friend recommending a badge manufacturer to another friend.

Friend 1: Just call 1300 BADGES. I did and they have good prices.

Friend 2: Thanks!

VS.

Friend 1: There's a badge shop down off of Main Street I used last year. Good prices. I think it's called Discount Badges. When I get home I�ll look up the number and give you a call, or maybe you can find them in the phonebook.

Friend 2: Okay, if you find the name or number give me a call. Otherwise I'll just start calling some companies in the phone book.

It took Optus years to become a major player in the telecommunications industry. By comparison, it took 1800 REVERSE only about 1 year to establish 1800 REVERSE as the dominant reverse-charge market-share leader. Rather then trying to aggrandise their company name, they shrewdly focused all the attention on the name/number 1800 REVERSE.

Click here to get started by finding the right phoneword for your business!

Here are some stats from the USA where phonewords have been in use for over 30 years:

Local advertisers use Phonewords at least half the time in ALL media
79% of all 15-second radio commercials use Phonewords
78% of all 30-second radio commercials use Phonewords. Click here to hear some examples.
Phonewords trigger more qualified leads
A memorable Phoneword can increase advertising effectiveness by 300%, and boost sales by between 30-200%
Phonewords can generate 14 times more responses in radio advertising
A test involving 1800 JEEPEAGLE showed that the Phoneword attracted more qualified leads and resulted in considerably more sales than its numeric version.
90% of Americans say they use Phonewords frequently, 60 or more times a year. Additionally, 71% of adults have purchased a product or service using a Phoneword.

Research from the UK has found that Phonewords are popular because:

60% of people surveyed do not keep a list of supplier numbers.
83% of people take over 1 minute to search for a number.
86% of callers who are familiar with dialling Phonewords find it easier than numeric numbers
83% of people surveyed who remembered 0800 SAVINGS did so because it was easy to remember and spell
Only 3 out of 10 people surveyed recalled traditional telephone numbers

September, 1998 Study, "Toll-free Numbers in Television Advertising" by Response Marketing Group
December '98 - January '99 Study, "Toll-free Numbers in Radio Advertising", by Michael J. Motto Advertising
March, 1999 Study, "Toll-free Numbers in Magazine Advertising" by Response Marketing Group
Strategic Telemedia 1998 Market Research Study, "Trends in Toll Free"
inter800.com Toll Free Directory
December, 1998 DRTV article, "Experts Miss the Point About Vanity Numbers"
Individuals, Inc.; PR Newswire; Alliance for Telecommunications Industry Solutions

A common challenge for most businesses is to make all aspects of marketing communications convey a cohesive and positive brand message. Phonewords are a key ingredient in the advertising mix to improve advertising effectiveness, increase call-to-action campaign response, help your brand stand out amongst your competitors and improve access to customer service and sales. Phonewords can also help businesses decrease advertising spend by promoting a single phoneword across many regions or the entire country.

Almost every business has at some stage invested in directory advertising. A thoughtfully selected phoneword will help to keep your prospective customers out of local directories and away from your competitors.

You know you have around 3 seconds to make an impression and if you're business is hidden amongst tens or hundreds of your competitors, how likely is it that you will stand out without resorting to gimmicks such as listing under AAAAAARDVARK?

Think about how much you spend on directory listings each year. Now think about what else you could be doing with it.

Instead of larger or colour ads year on year just to keep up with the competition, trade-up to a Phoneword and escape the same old bind.

Drop a Phoneword into your advertising and direct it to your call centre or office. That's it! Block out your competition in one easy step and get your advertising working even harder for you.

Leasing a Phoneword from Dial-a-Word will allow your business to enjoy all the benefits of Phonewords without the high up-front costs of purchasing an expensive Phone word, or the hassle of sourcing an appropriate word. Leasing from Dial-a-Word means there is no need to tie up capital in an expensive Phoneword and allows you more effective use of cash flow through a monthly lease payment. Fixed monthly payments assist with budgeting whilst your business can enjoy the tax benefits of a lease.