A Phoneword is made up from the letters of the alphabet associated with the numbers on a telephone keypad. These letters can be used to form an easy to remember word which can then be dialed as a telephone number to access a particular product or service.

To dial the Phoneword 1300 SPARKY, dial 1300 and then the corresponding keypad numbers for each letter. For example, 7 for the letter S, 7 for the letter P and so on. The corresponding phone number for 1300 SPARKY is 1300 772759. Unlike SMS on a mobile phone, you don't need to "toggle" through the keys to spell a word, so if you want to dial a letter you only need to press the corresponding number key once.

For example: Using your home phone or mobile phone keypad, the toll-free number 1300 772759, translates to 1300 SPARKY. So now whenever someone needs to find an electrician, instead of searching through the yellow pages or local trades directory, all they need to do is dial 1300 SPARKY and the phone will ring directly to the electrician who owns the rights to the number in that area.

Phonewords have been used overseas for over 30 years and are proven to help generate qualified leads, improve advertising response and increase sales.

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